Privacy Policy

How we collect, use, and protect your personal information.

Last Updated: 20 March 2026

1. Introduction

Photo Blocs ("we", "us", "our") is committed to protecting your privacy in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are a registered data controller with the Information Commissioner's Office (ICO).

This policy explains how we collect, use, store, and protect your personal information when you use our website and services.

2. Information We Collect

We may collect the following personal information:

  • Identity Data: Full name, title
  • Contact Data: Email address, phone number, delivery address, billing address
  • Transaction Data: Order details, payment information, purchase history
  • Technical Data: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent on site, click patterns, referral sources
  • Content Data: Photographs and images you upload for personalisation of products
  • Communication Data: Records of correspondence, support requests, feedback

Payment information is processed securely through our third-party payment processors. We do not store your full card details on our servers.

3. How We Use Your Information

We use your personal information to:

  • Fulfil orders and deliver products to you
  • Process payments and manage your account
  • Communicate with you about your orders and enquiries
  • Send promotional materials and offers (only with your consent)
  • Improve our website, products, and services
  • Detect and prevent fraud or security issues
  • Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contract Performance: To fulfil orders and provide our services
  • Legitimate Interests: To operate and improve our business
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with UK tax, accounting, and regulatory requirements

5. Data Sharing

We may share your information with:

  • Service Providers: Payment processors, delivery/courier services, IT and hosting providers
  • Professional Advisors: Legal, accounting, and insurance professionals
  • Regulatory Authorities: When required by law or regulation

We will never sell your personal data to third parties.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, loss, or destruction. These include encryption, secure servers, access controls, and regular security assessments.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. For tax and accounting compliance, customer information is generally maintained for a minimum of six years after the customer relationship ends, as required by UK tax law. Anonymised data may be used indefinitely for research and analytical purposes.

8. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Rectify inaccurate or incomplete data
  • Erase your data (right to be forgotten)
  • Restrict processing of your data
  • Data Portability – receive your data in a structured, machine-readable format
  • Object to processing based on legitimate interests
  • Withdraw Consent at any time for consent-based processing

To exercise any of these rights, please contact us using the details below.

9. Cookies

Our website uses cookies to enhance your browsing experience. For full details, please refer to our separate Cookie Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

  • Email: sales@photoblocs.co.uk
  • Phone: 0333 050 8082
  • Address: Photo Blocs, Emmbrook Court, Molly Millars Close, Wokingham, Berkshire RG41 2RX

12. Complaints

If you are unhappy with how we handle your personal data, we would appreciate the opportunity to resolve your concerns directly. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
  • Helpline: 0303 123 1113
  • Website: ico.org.uk